What is email marketing and its importance?

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  Email Marketing




     What is email marketing?

Email marketing is a marketing strategy that uses email to connect with current or potential customers. It is a form of direct marketing that evolves sending commercial messages such as advertisements requests or socialization using email.




Importance of Email Marketing

Email marketing can play an important role in a company's market strategy, helping it build customer relationships and keep customers engaged in between purchases. As an email marketer, you are a guest in your customers inbox; this allows you to communicate with them on a more personal level.




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