How does email marketing work?

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  Email Marketing


   How does email marketing work?

To the beginner, email marketing might sound complicated and like a lot of work. However, while it does require some effort, it's one of the best ways to communicate with your customers. 

Here is a brief on how email marketing works:

  • Sign up and work with an email marketing tool such as Converkit, Campayn or Email Octopus.
  • Give some thought to email marketing strategies - what do you want to achieve? There are many email marketing strategies you can adopt based on what you want to accomplish some of the popular strategies are as follows:
  1. Sort your subscribers based on their interests and behaviors.
  2. Send mobile friendly emails that are easy to read and act on.
  3.  Automate email campaigns to save time and increase engagement.
  • Start building you email list by gathering interested people and customers to expand your brand and create valuable connections.
  • Set automation tasks to improve the accuracy and consistency of workflows and create more efficient process as well as saving time and money.
  • Monitor, analyze and improve your campaigns.
  • Frequently add more people to you email list and clean it regularly.




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