Why is email marketing important?

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 Why is email marketing important?

 


 47% of marketing leaders consider email marketing as one of the most effective channels for sales conversion. Email marketing is a robust, reliable way of reaching your target audience and communicating with them. Email marketing offers the following benefits:

1. Access to customer insights: With email marketing, you own the connection between your customer and you. All the data generated from marketing emails is yours to analyze and draw conclusions from. thus helps you get a better understanding of what interests your audience and how they like to engage with your brand.



2. Longer life span: Email addresses have a sort of stickiness. People tend to keep to one they have for a long time, so it is easier to connect with audiences even after a gap.




3. Ease of use: With new age email marketing services, creating and executing an email marketing campaign is easier than ever. Most email marketing service providers offer loads of templates and tools that make the process of creating and sending an email and collecting data and insights very simpler and quick.





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