Why is email marketing important?

-


 Why is email marketing important?

 


 47% of marketing leaders consider email marketing as one of the most effective channels for sales conversion. Email marketing is a robust, reliable way of reaching your target audience and communicating with them. Email marketing offers the following benefits:

1. Access to customer insights: With email marketing, you own the connection between your customer and you. All the data generated from marketing emails is yours to analyze and draw conclusions from. thus helps you get a better understanding of what interests your audience and how they like to engage with your brand.



2. Longer life span: Email addresses have a sort of stickiness. People tend to keep to one they have for a long time, so it is easier to connect with audiences even after a gap.




3. Ease of use: With new age email marketing services, creating and executing an email marketing campaign is easier than ever. Most email marketing service providers offer loads of templates and tools that make the process of creating and sending an email and collecting data and insights very simpler and quick.





Comments

Post a Comment

Popular posts from this blog

How does email marketing work?

-
Image
   Email Marketing    How does email marketing work? To the beginner, email marketing might sound complicated and like a lot of work. However, while it does require some effort, it's one of the best ways to communicate with your customers.  Here is a brief on how email marketing works: Sign up and work with an email marketing tool such as Converkit, Campayn or Email  Octopus. Give some thought to email marketing strategies - what do you want to achieve? There are many email marketing strategies you can adopt based on what you want to accomplish some of the popular strategies are as follows: Sort your subscribers based on their interests and behaviors. Send mobile friendly emails that are easy to read and act on.  Automate email campaigns to save time and increase engagement. Start building you email list by gathering interested people and customers to expand your brand and create valuable connections. Set automation tasks to im...
Read more

Goals & Objectives of Email Marketing.

-
Image
  Goals & Objectives of Email Marketing          What's the goal of email marketing? The primary goal of email marketing is promoting a business product or service to increase the number of sales and customer engagement. It is designed to help your brand reach more people and being an immediate tool, your messages can reach anywhere in the world instantly in the same way, the company can also achieve more notoriety among its customers through email marketing! 6 main objectives of email marketing. When you start an email marketing campaign for your business, there are a few important objectives you will want to cover. Here are some of the most important: 1. Inform: showing  up in your customers inboxes regularly presents a great opportunity to keep them informed about your company. Readers should always leave your email knowing something new about your company or benefiting from the information given. 2. Attract: you may think th...
Read more